Wednesday, 16 February 2011

Audience analysis for each of the two contexts. Tate Modern Statistics

* 50% of respondents live in the UK and 49% are from overseas.



* 42% of visitors are male and 58% female.



* An average of 41% of visitors are on their first visit, and 58% are repeat visitors.



* An average of 52% of visitors are are between the ages of 17-34, 18% are 35-44, 19% are 45-59, 10% are 60+.



* There were 4,788,000 visitors in 2009.